Louis Vuitton is once again the worlds most powerful luxury brand - PurseBlog Every year, consulting firm Millward Brown Optimor takes stock of the global luxury industry and decides who the key players are based on revenue, profits and overall brand value. And every year, Louis Vuitton takes the top spot with a valuation even more massive than the year before. Fashionista.com reports that according to Millward Brown Optimor, Vuitton's worth was up 23% in 2010 over 2009, a year when it was also the most powerful and wealthy luxury brand on the face of the planet.That puts its value at over twice that of Hermes, it's next closest competitor and also a big gainer for 2010 with a 41% jump in valuation. With those kinds of increases, it's no wonder why it seems as though LVMH, Vuitton's parent company, might be looking to gobble up the independent French brand. And that's not the only place on the power list that LVMH makes it's mark. Spirits megabrands Moet & Chandon and Hennessy, who account for the M and H in the conglomerate's name, also appear in the top ten. Take a look at the entire list, after the jump.1. Louis Vuitton2. Hermes, $11.917 billion3. Gucci, $7.449 billion4. Chanel, $6.823 billion5. Cartier, $5.327 billion6. Rolex, $5.269 billion7. Hennessy, $4.997 billion8. Moet & Chandon, $4.570 billion9. Fendi, $3.422 billion10. Burberry, no total valuation listedAny surprises on this list for you? Conspicuously missing are names like Prada, Dior and Tiffany, who I always assume will show up but often don't. Tiffany pulled in at number ten on last year's ranking but was displaced by the advent of Burberry for 2010. [via Fashionista.com]
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Float away with Louis Vuittons littlest accessory - PurseBlog Usually, Louis Vuitton artist collaborations are easy to describe. The French brand tends to err on the side of big, bold, graphic visuals, and subtlety usually isn't a common trait among its collections with the likes of Stephen Sprouse and Takashi Murakami. To say that the twee, low-fi animation of the brand's recent video, The Great Journey of Little Bagcharms, is unexpected would be an understatement. It's a good kind of unexpected, though.Vuitton teamed up with artist Christian Borstlap to animate this short film to fete the launch of the new Louis Vuitton Montgolfiere Bag Charm, a hot air balloon carrying a classic trunk. Even if you have little interest in the charm itself, the video's old school line drawings and the sweet song that accompanies them are a nice little respite from your lunchtime food coma. Check out a larger picture of the charm and pricing information after the jump.Louis Vuitton Mongolfiere Bag Charm, $725 via Louis Vuitton